Tired of wondering: what is CBD? Our goal at Vitality CBD is to make cannabidiol easy to understand, so we've compiled all our CBD knowledge into one spot. In the world of CBD, one can get lost in a sea of acronyms and jargon. Here, a beginner-friendly guide to shopping for CBD oils, tinctures, serums and creams.
The 4-Step Guide to CBD
The number of people using CBD is growing at a massive rate. It’s in the news almost every day, and there are now 1.6 million daily UK users, but where do you start? If you’re on the lookout for a simple step-by-step process to talk you through the world of CBD, then look no further.
Key facts first! CBD has a good safety profile with very low toxicology reports—all research conducted so far supports this. Whatever your reason for taking CBD, our extensive batch testing means you’ll feel secure taking CBD.
Our 4-steps for CBD
At Vitality CBD we understand that everyone has different levels of expertise and knowledge about CBD. That’s why we’ve put the whole process into an easy-to-understand 4 stage program, going from learning about CBD all the way through to buying your first CBD oil:
Completely new to CBD? Then just start at step one and follow the journey through to the very end. Feel like you know enough about what CBD is, but want to know the right method to take it? Then hop on at step two. That way you can take in the information whichever way you feel is best.
Talk to us about CBD
If you have any questions throughout, you can head over to our CBD contact page to send us an email, or just pop up on our webchat at any point. Our CBD experts are available there 9am-5pm Monday-Friday. Just click the icon in the bottom right corner of any page!
Right then. Let’s get started!
Step 1: What is CBD?
What is CBD? It’s a question that people across the world have been asking more and more year-on-year. You may have heard it being described as a cannabinoid and cannabidiol, and confusingly those are both correct. Thankfully Vitality CBD are here to outline the basics and do some jargon busting before you buy CBD.
The first and most important thing you need to know is that CBD is short for cannabidiol, a compound found in the cannabis plant. It’s one of over one hundred different cannabinoids that have been identified so far, so-named because they were first discovered in cannabis. Cannabinoids have since been discovered in many other biological systems including our own, but we’ll get to that later.
Where CBD comes from
To understand what cannabinoids are, and why they matter, we first need to discuss CBD’s relationship with cannabis. Cannabis is actually the term for a whole family of plants, which are usually split into two distinct categories: Cannabis sativa and Cannabis indica . These terms are in turn used as overarching titles for different strains.
Traditionally sativa refers to the tall European plants, and indica to the bushier, shrub-like Indian varieties. For our purposes there are two terms that have far more practical use:
We already know that there are lots of different cannabinoids you can find in the cannabis family, but there are two key ones that help distinguish between hemp and marijuana. The first, and most famous, is THC. This is the compound that induces most of the effects typically associated with smoking cannabis, and is found in high amounts in marijuana.
The second most prevalent cannabinoid is CBD. Research has continuously shown that CBD will not get you high, and is provenly safe for human use. CBD is typically found in high percentages in hemp, while there will be very little THC. All of our CBD products, from our CBD oils to our CBD topicals contain 0% THC.
The human body and cannabidiol
What’s most significant is that CBD is very similar to chemicals your body already produces. These endocannabinoids (a cannabinoid the body produces internally) are part of a network of chemicals and receptors known as the endocannabinoid system.
The ECS acts as the body’s assistant manager, with receptors throughout most of the major organs, the nervous system, and the immune system. Essentially it ensures that the body is operating in a state of balance, known as homeostasis. . This involves checking that everything is working between key parameters, such as temperature, metabolism and pressure.
When we introduce CBD into the body, the ECS is its means of interacting with us. In fact, because it’s so similar to other chemicals, CBD is able to integrate quite easily. That’s why we’re so confident in CBD as a natural compound that you can safely introduce to your body.
Step 2: How do I take CBD?
There goes step one! You’ve either learned what CBD is, or skipped ahead (don’t worry, we won’t tell anyone you cheated), and now you’re wondering: what next? It’s all well and good knowing what CBD is, but now you need to figure out how to take it.
CBD ingestion methods have a big impact on how it interacts with your body. That’s why we’ve broken this section down into even smaller steps. First off, we’ll discuss bioavailability and why it matters, before walking through your CBD options.
CBD and bioavailability
Have you ever considered why hospitals will generally administer drugs straight into your bloodstream? It’s due to something known as bioavailability. Essentially, the bioavailability of any given chemical compound is the percentage of it that the body effectively uses. The higher the bioavailability, the more efficiently the compound has been utilised.
The main factor that affects bioavailability is how quick the compound’s path to the circulatory system is, hence why IV drips are typically the most effective method. So, lets look into how intake affects bioavailability!
CBD Oral Sprays & CBD Oral Drops
One of the most popular and widely recognised methods of using CBD are CBD oils. This covers our CBD Oral Drops and our CBD Oral Spray, both of which are used to apply a CBD oil underneath your tongue. CBD oils are just hemp extract blended with a carrier oil.
The reason for applying the CBD oil beneath the tongue (known as using it sublingually) is, you guessed it, bioavailability. Rather than swallowing your CBD oils and sending it through the digestive system, let it soak into the blood vessels beneath the tongue for around 90 seconds. That way it gets into circulation much faster.
The CBD will generally take around thirty minutes to be absorbed properly, and take six hours to leave the bloodstream. This makes CBD oils a great way to dose if you only want to use CBD intermittently. You can take half your recommended dosage in the morning, and the other half in the evening.
When comparing oral CBD options it’s worth considering the carrier oil. The MCT (coconut) oil in our CBD Oral Spray helps mask the taste of the hemp for those who don’t like its earthy tones, while the hemp seed oil in our CBD Oral Drops works great with CBD to provide a full-bodied hemp experience.
For more on our oral oils, read our CBD oils guide.
CBD vaping has one of the highest bioavailabilities. By turning your CBD e-liquid into vapour you make it more easily absorbed. Since you’re inhaling it into your lungs, the CBD vape juice has a simple, fast route to your circulatory system.
If you want to use a CBD e-liquid, but aren’t familiar with vaping, first thing’s first: you’ll need a vape device. Our Broad Spectrum CBD E-liquid is best used in a easily found mouth-to-lung device, either by itself or as an additive. However, you cannot mix a CBD vape juice with nicotine due to the way nicotine and CBD act as catalysts for one another.
Due to the higher bioavailability when vaping CBD, it only takes 5 minutes to be absorbed, and 4 hours to leave the bloodstream. This is due to the speed with which the body is able to process the compound when vaped. That means vaping is for users who enjoy the process of taking CBD and want to dose semi-frequently throughout the day.
It’s important to note that in some instances bioavailability isn’t the be-all and end-all, largely due to the prevalence of the endocannabinoid system throughout the body. A great example of this would be when looking at CBD topicals, such as moisturising creams and balms.
When applying a cream to your skin the bioavailability is greatly reduced since the compounds must first make their way through the epidermal layer. That means the amount of CBD that actually reaches your circulatory system is very low. However, if you’re looking for a localised external release then the CBD topical will still reach the endocannabinoid receptors in the skin.
That means that CBD topicals definitely have a place in your CBD routine. Our CBD Skin Cream and CBD Muscle Balm both contain a carefully curated blend of essential oils and skincare ingredients designed to support the hemp extract. The key is to be savvy and explore your options thoroughly.
Since the bioavailability of CBD topicals is low, it’s a slower release means of consuming CBD. CBD effects will take around an hour to be asborbed and last for about five hours. Regardless of duration, if you’re looking for an external application then CBD topicals are the obvious way to go.
For more on our CBD cosmetics, read our CBD topicals guide.
One of the most common forms of CBD is CBD edibles. This is where you’ll find CBD Gummy Bears, CBD coffee and even CBD protein bars, alongside more traditional ingestion methods such as CBD tablets and lozenges.
While research has shown that ingesting CBD through your stomach reduces its bioavailability, it does make tracking your dosage through the day much easier, and is generally the quickest and most hassle-free way of taking CBD.
CBD edibles and supplements are a great way of, well, supplementing your daily CBD intake. It means that you can just carry a tub of CBD Gummy Bears wherever you go, and dose more discreetly in public. That makes them perfect for being on the go.
With CBD edibles it’ll usually take at least an hour to be asorbed, and roughly six hours to be processed. However, since the CBD first passes through the digestive system this can fluctuate depending on metabolism.
Step 3: What’s my CBD dosage?
You know what CBD is, and you’ve managed to decide on a means of taking it. All settled right? Well you actually still have to choose the strength of your CBD oils or CBD e-liquids, one of the most important factors. That’s why we’ve extensively polled our users to give you the best CBD experience.
Find your CBD dosage
We’ve surveyed our users extensively, and we’ve found that our most satisfied users are generally using 70mg a day. That’s why we recommend that first-time users begin with a 1200mg oil, such as our CBD Oral Spray. By starting at a higher dose, you can easily figure out how CBD works best for you.
After a week of using 70mg a day, you have two options: if you’re satisfied, try decreasing by 20mg a day, and if you’re dissatisfied, increase by 20mg a day. By using your CBD consistently, and experimenting with your dosage, you’re at least 76% more likely to have a satisfying CBD experience.
Some of our users also find that using multiple products simultaneously best serves their needs. It’s perfectly safe to use our CBD Oral Drops and CBD Muscle Balm
at the same time for example, or indeed any combination of CBD oils, so long as you keep your dose relatively consistent. Finding the right method is part and parcel of your journey.
These CBD combinations are so popular in the Vitality CBD office that we’ve actually written an article on two of our favourite product combos. Take a look at our CBD product guide, and see if you can find two products that suit you.
Is CBD safe?
It also bears repeating that CBD has been shown to be demonstrably safe, even at very high dosages. Case studies have been conducted where use upwards of 600mg a day.
Step 4: How do I buy CBD?
Rejoice! You now know everything you need to know about CBD, including what it is, how to take it, and where to start with your dosage—all that’s left now is to buy CBD! Our core recommendation is to look for companies that prioritise testing and quality control.
The CBD market is very new, which also means it’s poorly regulated. That’s why we send all of our product batches to a third-party independent lab in order to ensure they meet the quality we expect. In fact, our central belief in user transparency is why we’ve made all of our CBD lab reports available online. That means you can match the exact report to the bottle in your hand.
If you feel like you’re still confused on anything CBD, reach out to us on our CBD contact page, or give us a message on our web chat (9am-5pm Monday-Friday). Just click the icon in the bottom right corner of each page and one of our CBD experts will be on hand!
Well, what are you waiting for? Go look at our ever-expanding shop, find the section that fits your needs, and buy CBD now!
A Beginners Guide To Shopping For CBD Oils, Tinctures, Serums And Candies
CBD or cannabidoils have become a hero ingredient for wellness products that help with pain, stress, . [+] anxiety and even skin breakouts.
The CBD culture, at least in the eyes of someone who knows zero, can be overwhelming. There’s the Full Spectrum variant. Then there’s broad spectrum and isolate. Some labels say they are cannabis derived, while others say they are hemp based. Then you come across its various forms—creams, tinctures, drinks and oils. They even have gummies, capsules and patches.
When I first started to look into CBD as a wellness product, I remember feeling lost in a sea of jargon. “Contains 0.2% THC,” read one label. Another stated: “With enhanced CBN with Terpenes.” I had no idea what these words meant and how they might affect my life.
CBD, or cannabidoil, has become a buzzword in wellness circles. This plant derivative found in the cannabis sativa or hemp plant, has gained traction for its ability to ease anxiety and depression. CBD is also often used to ease inflammation, muscle soreness and pains. As a beauty product, CBD face oils have become the hero of minimalist skincare routines. They address a wide range of concerns from acne to aging.
A friend of mine who convinced me to give CBD a try declared: “CBD helps me with everything. I’ve been sleeping better and consuming less gin since taking it. Even my dog takes CBD.” More than literature, available information or hype, it was her testimonial that had me sold.
FIRST THING’S FIRST: WILL IT GET ME HIGH?
The first question I asked before taking my first does was, “Will this get me high?” It’s not uncommon for first time users to confuse CBD with the marijuana they’ve come to know from naughty younger years. Although extracted from hemp or cannabis plants, CBD is isolated from psychoactive compounds (like THC) that effect the feeling of being “high. CBD, on its own or when derived from hemp, cannot not get you high. Instead, it helps alleviate anxiety, stress, pains and aches. This miracle ingredient also functions as an anti inflammatory.
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Cannabidoil is legal in some countries and states. In others, it remains prohibited or strictly regulated. When shopping for CBD online, check in first to see if this ingredient is allowed in your state or country of residence.
THE CBD FEELS—WHAT IT DOES, HOW IT FEELS, WHEN TO TAKE IT
When ingested as oils, gummies or infused drinks, CBD can benefit those who suffer from anxiety, depression or sleep problems. It also helps bring a sense of balance and focus especially on days that feel more like a roller coaster ride. When you need to feel a little more balanced or grounded, CBD does wonders in anchoring you throughout the day. It is also a soothing potion for winding down after a busy day.
COMMON GROUND’S WAKE/ 1000 MG CBD + CBG OIL
COMMON GROUND’S WAKE/ 1000 MG CBD + CBG OIL is a great way to start your day. It’s a lot like coffee served with doses of calm. Formulated so that you can use it any time of the day, WAKE is a “simple, clean and honest CBD + MCT Oil + Terpenes bland that give your body exactly what it needs.” As a beginner who is only starting to discover the transformative effects of this compound, I find one full dropper of WAKE in the morning helps to set the right mood. It helps keep me calm and focused especially when days you feel the chase of deadlines and follow up emails.
MATCHA UNION Full Spectrum 15% CBD Oil
If matcha is your beverage of choice, then MATCHA UNION’S new range of CBD FULL Spectrum Oils is your cup of tea. Formulated using hemp seed oil and cannabidoil sourced from organic farms in South of France, MATCHA UNION boasts “maximum anti inflammatory properties.” Cold pressing methods ensure that the brand’s formulas retain all the plant matter including chlorophyll and Terpenes, which are packed with health benefits. The brand’s blends are free from other carrier oils, making it uncompromisingly pure and potent. The brand’s founders explain: “We only use hemp oil and cannabidoil, which both come from the same plant, thus maximizing its benefits.” Match Union CBD is a great elixir to have on days when you feel particularly heavy or bloated. It is also a miracle worker for when you need to reconnect with your zen midday. On long days in front of the computer screen, a cup of ceremonial green matcha and CBD are instant mood boosters.
TRIP Elderflower and Mint CBD Drink
Sunset cocktails or happy hour has always been about a good bottle of wine or a refreshing G&T drink. It was only after trying TRIP’s CBD INFUSED DRINKS that I realized how much more delicious winding down can be. The UK-based wellness brand is all about harnessing calm and productivity—but with lots of flavor. By this, I mean both literally and figuratively. TRIP’s Best Selling Sparkling Drinks are delicious as they are beneficial for one’s overall wellness. They are formulated with L-Theanin to boost mood, chamomile to soothe as well as ginseng to help improve energy and focus. TRIP’s drinks can be enjoyed on its own or mixed with other spirits. Since opening my box of Trip Mixed Pack CBD Drinks, happy hour has become about sipping on a Gin and Trip to wind down. Trip Founder Olivia Ferdi shares: “What we’ve learnt is that CBD drinks have provided an alcohol alternative to many, as well as a functional option for a- home socializing, or reset through the working day. An after-work zoom drink is certainly made more relaxing with TRIP drinks! Our experience is that CBD is very much accepted by our target demographic of urban Gen Z and millenials. Especially as so many of them are looking for plant active, functional options instead of alcohol to help them unwind. The incredible thing about CBD is that it can support both mental and physical wellbeing – making it appealing across moments and different lifestyles.”
TRIP Orange Blossom CBD Oil
TRIP’s CBD Oils are also the most delicious and fragrant. It’s almost like having a calming candy. They come in two flavors—Orange Blossom and Wild Mint. There is also option to take the strong (1000MG) or original variant (300mg) which is recommended for first time users. Formulations from TRIP are blended with MCT Oil, natural adaptogens and chamomile to help establish a sense of balance. The team adds, “Our CBD is extracted from organically grown help, THC-free and third party lab tested to ensure the highest quality and purity.” I’ve had some of the deepest most restorative evenings with TRIP ORANGE BLOSSOM CBD OIL, waking up feeling fresh and recharged. It is definitely a bedside essential. Oliva shares insight for first time users of CBD: “I recommend checking for mg CBD per serving. When comparing products for strength (and price value) it can become a little overwhelming between brands and formats. Checking how much CBD is in a whole product can be helpful (rather than running comparisons of % concentration). Start with a lower daily dose, say 10-30 mg and see how you feel. Start to experiment with varied doses to obtain the desired effect (whether that’s a reset during work, or relaxing after work).”
SPERO CBD Whole Plant Extract Capsules and Tinctures
SPERO makes it easy and less intimidating for first time users to explore the world of CBD. Its product range is pretty straightforward. There are pure CBD capsules for easier consumption—no need for droppers or to measure dosage. Tinctures, of course, are also an option for a dose of tranquility and calm. All formulas from SPERO are eco-friendly, sustainably sourced and THC free. The company subscribes to a unique extraction process using CO2. The at SPERO explains: “Our products are crafted using Liquid Chromotography—a sophisticated purification process that cleanly separates CBD from THC with precision. Unlike distillation, it doesn’t leave behind residual compounds and solvents, only a potent and pure extract of broad-spectrum CBD oil, hempbased minor cannabidoids and terpenes.”
Their Pure CBD Tincture is a refreshing, zero-high, beginner-friendly blend. It is fast-acting and tastes a lot like your favorite candy. What makes this ideal for first time users is that each bottle comes with a pre-measured dropper (17mg per serving) for easy dosing. The company emphasizes, “We are committed to spreading a new standard of CBD wellness. each product is rigorously tested for potency, pesticides, microbials, heavy metals and solvents… so you get the good stuff and none of the bad.”
CBD FOR ACTIVE LIFESTYLES
Having come from a generation where pills were considered the cure-all , it took a lot of re-programming before I could consider safer options for managing pain and muscle aches. An active lifestyle entails the usually aches and tightness, which means finding remedies that are safe and effective. This is especially true following intense workouts, which often keeps us from performing at our optimum.
VAAY CBD Bath Bomb
A hot bath and massage restores the body and helps ease muscles after a tough workout. Ever wonder why high performance athletes take hot baths after a grueling match or game? Research has found that hot baths significantly improve blood pressure and arterial flow. Studies have also led to the conclusion that hot baths boost immunity, which is often compromised when we engage in heavy exercise. VAAY’s CBD BATH BOMB is a new self care essential that you can indulge in once to twice each week. This fragrant lavender and Shea butter bomb, infused with CBD, instantly melts away the stresses, aches and tension of a long week. I enjoy CBD baths on Friday nights, sometimes pairing it with a glass of wine and relaxing music. It sets the mood for a weekend of relaxation and recovery. The team behind the Berlin-based CBD brand suggests: “For maximum benefits, massage the nurturing center over yourself, using your body heat to activate the CBD and absorb into your skin.”
VAAY CBD Skin and Massage Oil
Following a soak, gently massage VAAY CBD Skin and Massage Oil in circular motions for the sweetest slumber. Evening oil massages have become especially important in the past months with most of our days spent hunched over laptops, mobile phones and adjusting to a work from home set up. This CBD Massage Oil, infused with 200mg of natural CBD, immediately soothes tired muscles. It signals the body that it is time for rest, lulling senses into a deep, undisturbed sleep. Skin is also visibly smoother and radiant the morning after. This is thanks to a potent blend of jojoba, almond oil and ginger essence.
If you seek an extra boost for aches and pains, VAAY’s Active and Sports Gel is a serious miracle worker. A powerful concoction of essential oils and full spectrum CBD first cools tight muscles and tissues. A few seconds after applying a thin layer, a subtle warmth will relax body, mind and soul. It works especially well after an intense run, spin class or core workout. I recently returned to Pilates and manage to survive a killer core workout with VAAY.
THE FEELIST Do Not Disturb Extra Strength Body Cream
On days when I feel heavy and bloated (read: PMS), THE FEELIST DO NOT DISTURB EXTRA STRENGTH BODY CREAM is a heaven sent. It used to be the before and during the monthly cycle, women are unable to move and function at their best. This rich blend of essential oils, natural extracts and 500mg broad spectrum CBD, helps with the discomfort and eases inflammation. DO NOT DISTURB is also a beautiful post-workout recovery elixir that relaxes, restores and brings body back to balance and overall wellbeing.
MADE BY ATHLETES FOR ATHLETES
A CBD brand made by professional athletes for high performance individuals also just recently entered my radar. In the world of sports, THC is a banned substance, which was a challenge for many athletes hoping to get relief from CBD. This inspired two professional athletes to create CBD blends that were safe, suitable and free from any THC. It also saw the birth of PURE SPORT.
The UK-based brand distinguishes itself through blends that are suitable for professional sports. Co Founder Grayson Hart explains: “CBD in the UK is still largely unregulated, so there are a lot of products out there that are hit and miss, weak or contaminated and far from medical grade. We’re in this to convince the world that there is a safe, natural solution to help people feel and live better.” Products from the company undergo rigid testing by two separate third-party companies to guarantee that products are absolutely THC free.
PURE SPORT Boost CBD OIl
Pure Sport’s BOOST is a powerful blend that combines 1500mg CBD, Lions Mane, Ginseng and Vitamin C to enhance energy, brain and immune function. It is also a good anti inflammatory and antioxidant. Adam Ashe, Co Founder of the company, adds, “CBD is best used longer term for treatment of pain. It can cause change in our perception of chronic pain by toning our nervous system over time. This can result in subtle changes in the way we feel pain.”
PURE SPORT CBD Clarity Oil
For pixel sharp focus, Pure Sport’s CLARITY is a brilliant blend that helps to reduce stress and brain fog. It infuses 1500mg CBD with goodness from Ashwangandha, Vitamin D and Gingko Biloba. The founders of the company advice, “We recommend this especially during winter months, as the oil will provide your body and mind with much-needed Vitamin D.”
AN UNAPOLOGETIC CBD BRAND FOR THE BEAUTY JUNKIE
The use of cannabidoil as the main ingredient for beauty products has been around for sometime now. Unlike other brands that rely heavily on advertising, CBD beauty brands are picking up traction on the sole basis that they actually deliver on the promise. Skin was barely recovering from a nasty breakout when a bottle of CBD face oil came to the rescue. Within days, redness and inflammation had disappeared. More than that, texture and tone of skin surface had also dramatically improved. I’ve since become a believer in CBD infused beauty products.
MURI LELU CBD Serum and Night Oils
While most beauty brands use extracts from seeds, MURI LELU harnesses the entire cannabis sativa plant—seeds, stalks and blooms. According to the founders of the brand, this is their skincare secret, “an underutilized anti-inflammatory, antioxidant, anti-aging powerhouse.” Formulation are plant-based, hand crafted and blended with botanicals and terpene-rich oils. They advice: “When looking to try cannabis in your beauty routine for the first time, there are a few things to look for, but the first should be if the cannabis sativa (hemp) extract included in the product is either full spectrum or full flower. This indicates that the widest range of cannabinoids — aka the 80+ therapeutic compounds present in the plant — has been preserved. Full spectrum offers the most potent relief and benefit potential.”
BLOOMRISE SATIVA is a unique facial serum hand-crafted using full spectrum hemp oil. It is specifically formulated so that each drop holds the benefits of the entire sativa plant—phytocannabidoils, terpenes, chlorophyll, flavonoids and fatty acids. The infusion of botanicals and essential oils enhances skin radiance and improves texture. It is a daily dose of skin boost packed with anti inflammation, anti-aging and antioxidant benefits.
For a minimalist, efficient nightly skincare ritual, MAUVAISE HERBE INDICA OIL brings healing properties of the cannabis bloom to relax, restore and refresh skin. This high-performance facial oil calms, balances and restores skin while you sleep. It is a soothing elixir that nourishes so that you wake up to healthier, radiant and youthful skin. For optimum results, massage two to three drops onto the face in upward motions. You may also use your face roller or gua sha to allow for the oils to penetrate.