If you’ve got a good product, you’ve got to get it into your customer’s hands and have them come back.
The solution? “We need to focus on consumer satisfaction. How do you get your messaging out to your patients? How do you retain them, make them happy, answer their questions? How do you get their loyalty?” Answering those questions, Adams says, is “how you’re going to stay in business in the end”.
I spoke with Tegan Adams, the programme’s developer and primary instructor, to get a clearer idea of what those eager for education in the discipline can expect.
4. Build a boutique brand
“I’ve done a lot of consulting work,” Adams says, “and one of the main issues that I see, especially in startups, is that there’s a knowledge gap between the marketing guys and the people on the ground. The people who work in the facility really need to be able to communicate with the patients and marketing side of things, and vice versa. It’s important that both sides understand each other.”
Preparing for such eventualities is a key part of any business plan. “If you were going to grow any crop, you would sit down and make your production plan. You would look at how much money you would spend on different input, and also look at how your production and labour are going to work within regulations.” Of particular importance is the MMPR – the Marijuana for Medical Purposes Regulations, which govern the production of pot for legal use and sale in Canada.
“A lot of people are buying marijuana,” Adams says. “There’s no doubt about that.” But does that mean the would-be marijuana seller has a built-in clientele? Not necessarily. “It’s going to be quite competitive,” she warns. “There are conglomerates who have already joined. There’s some big money involved. And I think you’re going to see a lot of it move more in that direction.”
A marijuana field. Photograph: Stephanie Paschal / Rex Features
I will not post my name for privacy reasons, so just call me jay.
I’ve been smoking weed for 2 years now, I started smoking regs and then moved on to some grade A if not B+ grade weed. People have told me they’ve smoked the same strain but not as strong as mine, so I know I’m smoking fire stuff.
A few weeks ago I lost my job, plus I gatta study and go to school so my schedule wasn’t really flexible. I know the dealer I buy my goods from also grows it indoor and even makes new strains by cross breeding, so I know I have a hook up their. But my problem is I don’t know where to start like:
Please and thank you guys first post.
yes do that, but don’t get fronted too much. my buddy got fronted an ounce and some punk stole it. my friend almost had his finger cut off.
(One other thing while on the subject of protecting yourself – try to memorize phone numbers, dates, names, amounts and prices, and write down as little as possible. If you do have to take business-related notes, shred or burn them as soon as possible.)
Even worse than that, however, is the possibility that you end up on law enforcement’s radar. Can you guess what their first move will be? Hint: it has to do with your personal phone. Never do business on your own phone – and the more business you do, the more frequently you should get a new burner phone.
4. Thou Shalt Choose the Right Places to Do Business
Ready to turn those green dreams into reality? If so, do yourself a favor and first check out our ten kush commandments for beginning dealers.
If the worst ever happens, you’re going to want to have an experienced cannabis lawyer on your side. And the chances of finding one are slim, if you wait until the cops are giving you one phone call during the booking process. Any good pot lawyer wants to know who their client is before getting a phone call from a stranger in the middle of the night. Just think: would Saul Goodman rush to your rescue, if he’d never heard of you before (unless Walt and Jesse vouched for you)?
You’ve bought and sold an ounce. You’ve bought and sold a pound.