VICE uses ethos by telling us Arjan’s achievements in the cannabis industry. They make it clear in the beginning that Arjan is someone important. “He’s won 38 Cannabis Cups and has dubbed himself the King of Cannabis”. This is important because it shows the audience that he is credible. In one of the scenes, Arjan is seen showing the gardeners his award-winning marijuana plants to persuade the gardeners to exchange seeds. This appeals to ethos because telling the gardeners that they are world winning implies the quality of it too, it establishes their credibility. Another rhetorical strategy that was used was pathos. As Arjan and his team were about to head off to hunt for one of the rare plants, their truck got stuck in a dangerous area of Columbia. The narrator explains how dangerous it can get at night “this June, an American was stabbed to death by bandits on the road, we knew we had to get the hell out of there.” VICE also showed short clips of violent Guerrilla Warfare that took place where Arjan and his team got stuck. This appeals to pathos because it tugs at the audience’s emotion. To add on, someone in the team also states “I don’t think this trucks going to move today” which makes the audience feel even more worried for the team. After acquiring the 3 rare seeds, VICE films Arjan and the team having fun and partying on a yacht. This also appeals to pathos because it plays on emotion through visual impression. In the article “What are Multimodal Projects?” it states “…[authors] bombard us with visual information to attract our attention”. It makes the audience feel jealous of Arjan’s lifestyle and his wealth.
“K ings of Cannabis”, is a documentary film produced by VICE about Arjan Roskam, a cannabis connoisse u r and his team traveling to Columbia to look for three of the rarest types of marijuana strains. They are hunting for this because of how genetically pure they have been for years. The film takes us along Arjan and his team’s expedition, trudging up mountains, and even going to the countries most violent areas. The purpose of this documentary is to show who the “King” is. The intended audience for this documentary is for people who are interested in cannabis. This is because the film is solely about people traveling the world, looking for it. This video was documented in 2013 during the guerrilla warfare drug trade. After deeply studying the documentary I was able to analyze the different persuasion techniques used throughout the film.
Before watching the documentary I was already interested in the industry but I never heard of Arjan Roskam. After watching the documentary my view towards Arjan took a turn from curiosity to envious. I too want to travel the world looking for rare plants. My views on the industry haven't changed but it has given me a thought on if I should also pursue in this booming industry. This is because I am inspired by Arjan, he says “ If we can live our dream, if you can live your hobby… if you can make from your hobby, your work.. . it’s the best satisfaction you can have in life “.
Arjan Roskam began using Green House’s name for its strains and tried to supply one of Amsterdam’s coffee shops. However, his sativas were not welcome so he decided to open his own first coffee shop on Tolstraat Street in ’92. It was called The Green House.
Over the years, Neville was recognized as the King of Cannabis and his undisputed reign lasted nearly a decade. However, there came a time when he decided to sell everything and retire. From the void left, others decided to take his place and started a series of associations and fights among several of today occupy prominent places in the cannabis industry.
From commoner to king
The Green House empire was getting bigger and today he owns at least 4 coffee shops, the prestigious seed bank, its line of nutrients and crop products, a documentary producer that he shot in Malawi, Morocco or India, and an educational channel on Youtube, where he participates, along with his unconditional friend Franco Loja in cannabis adventures in exotic countries. These documentaries became his series Strain Hunters. Franco, an Italian who belonged to the parachute division of the Italian army is currently responsible for the crops of Green House Seeds.
In the midst of Amsterdam’s marijuana boom, Arjan Roskan was a 20-year-old boy who had been on adventures in Thailand. There he had met a mysterious old man who said that thanks to marijuana he could heal heroin addicts. Despite his initial disbelief, Arjan stayed with the little man for a while and learned all he could about Cannabis. As he said goodbye, the old man gave him a handful of marijuana seeds, which he now interprets as his own magic beans.
According to Arjam Roskam, thi strain arose thanks to the work of Ingemar, a former Green House worker. But according to Shantibaba, this variety was fruit of his work and personal effort, and when he left Greehouse he took with him the mother plants of the first stable generation he got. To this day he continues to claim that Arjan deserves no recognition in the creation of White Widow.
Arjan: Well, first of all, there are three races there. There’s Lemon Verde and the Mango Veecha. Nobody really obtained a proper one. So it’s an accomplishment to have those, especially Lemon Verde. We all know there’s a big war going on there for the last 25 years.
Arjan: So CNN came, BBC, there were like 25 television stations because which idiot in the world was going to make a marijuana contest? The cops were going to raid it. You know, the whole story, noA?
Arjan: And I went back to Holland and didn’t really know what to do. So I started working in the restaurant business. I was a chef for a while, and then I picked up those seeds and started growing. And the rest of the story is history.
Interviewer: Is there any tips or suggestions you would give to people in Colorado and Washington that they can take away from your experience in Amsterdam, you know, with legal cannabis there that they can make sure they do here to get off on the right foot?
So these people are very, very important to us for the regulation process.
Interview with “The King of Cannabis,” Arjan Roskam. Arjan is best known as a strain hunter and his famous strains have won over 30 Cannabis Cups. When he is not in Amsterdam he spends most of his time traveling the world looking for the best strains of Cannabis to be brought back to his lab with the goal of making the best strains of tomorrow. His most famous strains are: White Widow, Super Silver Haze, Hawaiian Snow, Super Lemon Haze, Flowerbomb Kush and others.
Interviewer: Now you recently interviewed Sir Richard Branson. I’m not sure when that was, but why do you feel his message is so important to get out?